Keep your app users coming back for more – How to engage with users for optimum retention

To ensure you can hold onto those hard-earned app users once you’ve acquired them, you need to make sure you’ve got a mobile app retention strategy locked down.

Make yourself known – get to grips with mobile app advertising

Now you have your sparkly new app, complete with a tech stack to support your requirements and a solid understanding of how you will acquire and retain your users, you now need to create an advertising and marketing strategy.