What is advertising?

From paid search advertising to display, there’s a wide array of options when deciding which approaches to advertising you want to equip to your arsenal. Your objectives, budget and target demographics will greatly influence how you approach paid advertising and measure success.

Why does my company need advertising?

Paid search takes advantage of the 4.5 billion daily search queries that Google received, by allowing your brand to appear front and centre of the SERP’s in a paid ad space above the organic listings.

Paid social is the monetisation of posts, to allow you to quickly appear in front of your audience, where they spend the most time online – on social media feeds. Understanignthe type of content they prefer to see allows you to ensure you’ve created an ad that they’re most likely to engage with.

Display advertising now allows brands access to a wealth of data and machine learning to leverage their understanding of their audience, to build highly relevant ads and position them effectively. Ad networks such as Google display and Facebook audience allow you to display banner ads to the right people, at a time which will be most likely to result in engagement.

Rather than opting for an unskippable 30-60 second YouTube ad, that is likely to encourage audiences to navigate away, more brands are creating shorter, more engaging ads. There are two recommended ad platform options.

TrueView ad system, whereby you only pay when people watch all of it, view for at least 30 seconds or interact with the CTA, offers a performance approach and ROI.

Bumper ads are short, less intrusive and memorable. Up to six seconds long, bumper ads appear before, during or after a YouTube video, or alternatively can appear on any sites which utilise the Google Display Network. Again, offering a performance approach, advertisers bid on each video adverts cost-per-thousand-impression, meaning you only pay each time YouTube or a site on the network, displays it 1,000 times.

What`s included in this service?

Paid search

We’ll optimise your paid search campaign to place you ahead of your competition in the search engines results, almost instantaneously. Your highly targetted ad copy will appear pride of place at the top of the SERP’s for your specified keyword searches to boost your visibility to potential customers.

Paid social

Using demographics, behavioural data, interests and information disclosed on a social media account, we can use Facebook, LinkedIn or Instagram paid social ads to raise your brand awareness, generate leads and improve conversions through targetting and unique assets.

Display

Through the creation of branded elements, including imagery, video and audio, we’ll support you in communicating your advertising message to the right people, in the right places at the right times.

Video

We’ll design and create a focused, impactful, short video ad for your brand or product, which is targetting to appeal to your viewers based on location, demographics, interests, topics and remarketing. Using the right kind of placement and keywords, we’ll make sure it only appears where it’s going to have a real impact.