Marketing Services

The Favoured approach to marketing is driven through performance and insights to ensure that we recommend and provide your business with the most relevant and beneficial services. We undertake a deep dive into your user data to build a picture of the most optimum approach to building your marketing strategy.

Our marketing services are developed based on user testing and using these insights, we can build better brand experiences utilising the most effective approaches. An in-depth understanding of your customers and users allows us to create the most effective content and create assets, and distribute them on the most effective channels and at the most appropriate times.

How do you create performance-driven marketing strategy?

Plan

We determine the best channels to utilise for your brand marketing, through data analytics and competitor analysis, we create a strategy that fits both your objectives and budget. Defining KPI’s, building scope of work and planning the best way to test the strategy allows us to ensure no time is wasted in devising the best way to make your brand visible.

Design

Designing a marketing strategy takes a wealth of data and consideration to ensure that it is effective in achieving the desired goals. Whether it’s a long-term organic search strategy to build brand trust, a social media strategy to increase brand engagement or a PPC strategy to quickly enhance visibility, we’ll d the leg work to ensure every activity is justified and effective.

Measure

A range of data collection methods is used to measure and determine the success of marketing activities, based on the channels used within the campaign or strategy. We listen to audience feedback and capture user data to determine who your customers are what they have interacted with most effectively in terms of channels.

Optimise

We then use this data to create a finely tailored campaign based on previous successes. Identifying where users drop off on a website, what social media assets they engage most with or how willing your customers are to interact with your brand inspires how we approach subsequent marketing efforts. This allows you to quickly gain a holistic overview of your consumer’s behaviours and their communication preferences.

Does your brand need some TLC? Get in touch with us today.