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In order to strengthen your potential in the market, you should have an established brand identity. This includes a logo, a standardised set of fonts to be used in your marketing communications, colour schemes and palettes and a ‘look and feel’ brand standard document.
This ensures consistency across all stakeholder communications and interactions and supports in building brand familiarity and trust over your competitors. Whether it’s branding for a company or a new product, there should be a standardised approach to ensure that the vision is effectively communicated visually.
Your brand or products visual representation needs to be memorable and reflect what you do. There’s no set way to create your logo, so we’ll find the best approach to synthesising who you are into visuals.
Colour can have a bit effect on emotions, we develop colour palettes which are specific, appropriate and representative of how you want to communicate with your customers.
Fonts and typography might be reflective of your logo and adopt a similar shape of the style. They should be complementary and limited to up to three options, which are legible and cohesive.
The images you choose to use can help effectively communicate a brand story to your consumers. Even if you have to lean on stock imagery more than you’d like, you should still have a filter which makes it more aligned with your brand.
Ensuring you have a set structure for how content should be displayed ensures that it’s always easy to consumer and endeavours to build on the brand experience.
Although not always necessary, you should have a way of clearly demonstrating data to ensure that readers can understand the message you’re trying to communicate.