2 Riding House St, London, W1W 7FA
21 York Place, Leeds, LS1 2EX
Long form content is typically over around 1,000 words and has the core aim to provide the user with more information to ensure that they are able to fully answer their question or query.
Although some will argue that people are less engaged with long-form copy now, there are still a significant number of opportunities where it really shines, offering the opportunity to build sales leads and capture customer information.
Once your strategy has been determined and you have a clear set of objectives, we can then begin to create your bespoke long-form copy piece. There a number of options when it comes to creating long-form content, depending on your requirements, we’ll create something to fit the bill.
An ebook is often designed to provide a further educational asset to your customers or users, it allows you to establish your expertise in your relevant field, and offers an opportunity to generate leads.
Case studies are a great way of demonstrating how you’ve added value to other companies. By demonstrating tangible results you can add more value to your offering and clearly display your capabilities in terms of results.
Whitepapers are persuasive and informative reports which aim to provide a complete solution to an issue. They aim to educate the audience through considered educational language typically through a specific methodology. They’re perfect for capturing leads but should not be a product pitch in disguise.
An interview allows you the opportunity to demonstrate your internal knowledge to your customers and stakeholders. Whether you interview the CEO or an employee working on the ‘frontline’ the point is to demonstrate service quality and build a reputation built on the human resources in your business.