2 Riding House St, London, W1W 7FA
21 York Place, Leeds, LS1 2EX
Your customers aren’t just buying a product or service, they’re also buying into your brand so consistency is key. In order to inspire customer loyalty and build familiarity, there must be continuity across all areas of the brand, without distorting it.
Identity guidelines explore the core of your brand and communicate the values, voice, usage and mission of your company. From tone of voice to colour palettes and everything in between, your bespoke brand guidelines will represent everything that makes you unique.
You might already have some ideas of what your brand identity is, we’ll just help you fine tune them and ensure that you have all the elements you need to build the ultimate identity portfolio.
A clear definition of the company, the objectives and the approach to reaching them.
An overview of where you want your company to be in the future, the desired outcome or a description of your goal.
How will you speak to your different stakeholders? Do you have an industry standard or are you looking to break the mould?
Defining what it is that your brand represents and considers important in a brief set of words.
How should these guidelines be used in different situations i.e. press coverage vs social media.
An overview of your brand story, key fact sheet and boilerplate to use when communicating with journalists and the media