Name
Company Name
Email
Please provide a brief intro to your brand and its history.
What are your short and long-term goals that we can help with?
What are your specific targets and KPIs tied to those goals above?
What is your budget for ads? (Either total for the next few months, or monthly.) Do you have a specific audience you want to target with ads?
What tools do you currently use (your tech stack) for emails, push, comms, etc.?
Have you done any previous advertising? What did/didn’t work for you?
Please provide a breakdown of either your current most active/profitable persona(s) (e.g. gender, age, interests, etc.) or an idea of your ideal target audience?
In a few words how would you describe your brand? Throw some words at us!
If you have a brand guidelines or tone of voice guidelines, please attach them here. If not, please answer the questions below.
How would you describe your tone of voice? Any dos and don’ts?
How would you describe your visual look & feel?
What ISN'T your brand?
What brands or competitors do you like the look and feel or tone of? Which ones don't you like?
How would you want customers to describe your brand to their friends?
Please provide a few days/times you and your team would be free for a 30 minute weekly call.
Please provide your team’s email addresses and we will invite you to a Slack comms channel where we can chat, you can ask questions, and we can share links, files, etc.
Any questions or comments?
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