WonderBill is a bill management app that helps users save time and money. Before partnering with Favoured, their cost per acquisition had gradually increased to a point where it was almost double their target amount.
We implemented a multi-channel advertising campaign to acquire high intent users from the top of the funnel then nurtured them through email, push and in-app notifications.
We also shot and produced video creatives optimised for each placement which increase their CTR by 400% that led to us being able to reduce their CPA by over 80%.
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