Skinspace was launched in 2019 to bring all the latest, trending skincare brands from around the world onto one, easy-to-use site. All their products are the perfect combination of being science-led (meaning they actually work) and looking great on your bathroom shelves. When they wanted to trial opening new channels like TikTok we were a natural choice.
We opened up a multi-channel, rapid fire testing approach to performance marketing which saw new campaigns launched weekly on different platforms. With TikTok delivering crazy cheap CPAs, and Pinterest delivering quality click throughs and purchase rates, we maximised ROAS while gaining new learnings.
