Mindbreaks is a mindfulness app designed by acclaimed interior designers, combining mindful audio with innovative interior design techniques to improve mental wellbeing.
We combined multi-channel advertising with full funnel comms strategies to target cohorts of users based on what stage of the funnel they are in and how they have engaged with the app during their free trial.
It was this combination of performance marketing, email, push and in-app pops that saw an 80% improvement in their 28 retention numbers over the course of 3 months.
