Gander is a mobile app that notifies its users when local shops reduce or discount produce.
When it came to acquisition we needed to focus on growth with a 1 mile radius of every UK Co-op store which meant we were not able to run broad acquisition campaigns which could affect overall performance.
We used innovative targeting strategies combined with best in class creative and mid funnel tactics to drive over 60,000 registered users whilst increasing the overall conversion rate by 60%.
