# Favoured

> Favoured is an employee-owned, fully remote UK performance marketing agency. We run paid media, creative, CRO and CRM for ecommerce brands and mobile apps — the same team plans the strategy, makes the creative and buys the media.

We work with consumer brands and app businesses of any size. Two things shape how we work: we are full-funnel and in-house, so creative and media are not split across separate agencies; and we are employee-owned, so everyone on an account has a stake in its results.

Contact: hello@favoured.co.uk · https://favoured.co.uk/contact/

## Services

- [Advertising](https://favoured.co.uk/solutions/advertising/): Paid search, paid social, display and video, planned around your objectives, budget and audience.
- [Paid Social & PPC](https://favoured.co.uk/solutions/paid-social-ppc/): Meta, TikTok and Google campaigns that reach buyers where they already spend time, measured on revenue.
- [Influencer Marketing](https://favoured.co.uk/solutions/influencer-marketing/): Matching brands to the right creators to reach new audiences and drive measurable sales, not just reach.
- [Microinfluencer Marketing](https://favoured.co.uk/solutions/microinfluencer-marketing/): Smaller creators typically deliver higher engagement at lower cost than big-name talent.
- [Organic Social Media](https://favoured.co.uk/solutions/organic-social-media/): Day-to-day social that earns attention in a crowded feed and supports the paid work.
- [Search Marketing](https://favoured.co.uk/solutions/search-marketing/): SEO and paid search run together rather than in competition, with clear measurement and reporting.
- [Email Marketing](https://favoured.co.uk/solutions/email-marketing/): Copy, design, list management and A/B testing for email and CRM that earns its place in the inbox.
- [Content Marketing](https://favoured.co.uk/solutions/content-marketing/): Blogs, listicles, infographics, video and social content built to grow visibility and brand awareness.
- [Copywriting](https://favoured.co.uk/solutions/copywriting/): Sales, PR, creative and web copy that promotes, educates and engages without reading like a sales pitch.
- [Long-Form Content](https://favoured.co.uk/solutions/long-form-content/): Ebooks, case studies, white papers and interviews that answer a customer's question in full.
- [Video & Motion Graphics](https://favoured.co.uk/solutions/video-motion-graphics/): Demos, explainers, testimonials and animation for paid and organic channels.
- [Graphic Design](https://favoured.co.uk/solutions/graphic-design/): Advertising, web, social and illustration design that communicates a message clearly.
- [Web Design](https://favoured.co.uk/solutions/web-design/): Sitemaps, user-first design, speed optimisation and build, aligned to the brand and built to convert.
- [Brand Development](https://favoured.co.uk/solutions/brand-development/): Logos, colour palettes, typography and a look and feel that stays consistent everywhere the brand appears.
- [Branding Guidelines](https://favoured.co.uk/solutions/branding-guidelines/): Mission, vision, tone of voice, usage rules and a media pack so the brand stays consistent across channels.

## Case studies

Real campaigns with published results.

- [Durex: TikTok Leap Boosts eCommerce Sales & ROAS](https://favoured.co.uk/portfolio/durex/)
- [Teapigs: Mastering Meta Ads Case Study](https://favoured.co.uk/portfolio/teapigs/)
- [Snag Tights: Scaling Success on TikTok](https://favoured.co.uk/portfolio/snag/)
- [Go Ape UK: Amplifying Engagement Through Organic Social](https://favoured.co.uk/portfolio/go-ape-uk/)
- [Wollit: From Start-Up to Digital Growth Success](https://favoured.co.uk/portfolio/wollit/)
- [Grace & Green: 2,777% Subscriber Growth](https://favoured.co.uk/portfolio/grace-green/)
- [The Run To: Database Up 450%, 275% ROI](https://favoured.co.uk/portfolio/the-run-to/)
- [Roxi: Tripling ROI and Boosting ROAS in 2 Weeks](https://favoured.co.uk/portfolio/roxi/)
- [Oddbox: Subscription Surge Through Multi-Channel](https://favoured.co.uk/portfolio/oddbox/)
- [Save Your Wardrobe: 30,000 App Installs](https://favoured.co.uk/portfolio/save-your-wardrobe/)
- [SMASH: Over 50,000 App Installs](https://favoured.co.uk/portfolio/smash/)
- [Luna Daily: Strategic Marketing, Remarkable Sales Growth](https://favoured.co.uk/portfolio/luna-daily/)
- [Elvie: Multi-Channel Strategy Revives Online Sales](https://favoured.co.uk/portfolio/elvie/)
- [Nourished: Personalised Nutrition, Digital Success](https://favoured.co.uk/portfolio/nourished/)
- [Parla: Tenfold Increase in Conversion Rates](https://favoured.co.uk/portfolio/parla/)
- [Double Dutch: Online Presence and Sales Growth](https://favoured.co.uk/portfolio/double-dutch/)

- [All 63 case studies](https://favoured.co.uk/work/)

## Guides and research

Our most-read work on TikTok, paid social creative, app marketing and ecommerce growth.

- [UGC Trends in 2025: Key Insights on User-Generated Content](https://favoured.co.uk/ugc-trends-in-2025-key-insights-on-user-generated-content/)
- [Social Media Trends you NEED to know in June 2025](https://favoured.co.uk/social-media-trends-you-need-to-know-in-june-2025/)
- [TikTok trends to GO VIRAL in November](https://favoured.co.uk/tiktok-trends-to-go-viral-in-november/)
- [Ugly Ad Creative: Why the Best Meta Ads Look Worse in 2026](https://favoured.co.uk/ugly-ad-creative-2026/)
- [Skincare Marketing Strategies for Growth in the Skincare Market](https://favoured.co.uk/skincare-marketing-strategies-for-growth-in-the-skincare-market/)
- [TikTok Trends: July 2022 Round-Up](https://favoured.co.uk/best-tiktok-trends-to-go-viral-with-in-july-2022/)
- [Unlock TikTok’s Hidden Potential and Increase Your App Downloads](https://favoured.co.uk/unlock-tiktoks-hidden-potential/)
- [TikTok Beauty Trends 2025: Cosmetic Brand Strategies](https://favoured.co.uk/tiktok-beauty-trends-2025-cosmetic-brand-strategies/)
- [TikTok Marketing: Ad Examples & Success Strategies 2025](https://favoured.co.uk/tiktok-marketing-ad-examples-2025/)
- [Viral Hooks: UGC Hooks to Stop the Scroll](https://favoured.co.uk/viral-hooks-ugc-hooks-to-stop-the-scroll/)
- [Behind the Trend: How Behind-the-Scenes Content is Revolutionising Social Media Marketing](https://favoured.co.uk/behind-the-trend-how-behind-the-scenes-content-is-revolutionising-social-media-marketing/)
- [What Is AppsFlyer? Understanding the Platform That Powers Mobile Marketing Insights](https://favoured.co.uk/what-is-appsflyer-understanding-the-platform-that-powers-mobile-marketing-insights/)
- [2025 Supplement Trends: Navigating the Future of Health and Wellness Marketing](https://favoured.co.uk/2025-supplement-trends-navigating-the-future-of-health-and-wellness-marketing/)
- [OneLink: Deep Linking Help and QR Code Guide for Mobile Apps](https://favoured.co.uk/onelink-deep-linking-help-and-qr-code-guide-for-mobile-apps/)
- [Baby Brands Marketing: A Comprehensive Strategy Guide](https://favoured.co.uk/baby-brands-marketing-strategy/)
- [Food Delivery App Marketing: Strategies for Your Business](https://favoured.co.uk/food-delivery-app-marketing-strategies/)
- [Top 7 Fitness App Marketing Strategies for Success in the Fitness Market](https://favoured.co.uk/top-7-fitness-app-marketing-strategies-for-success/)
- [5 BEST social media trends for May 2026 & why your brand will fail if you don't listen.](https://favoured.co.uk/5-best-social-media-trends-for-may-2026-why-your-brand-will-fail-if-you-dont-listen/)
- [2025 Supplement Trends: Key Insights into the Dietary Supplement Market](https://favoured.co.uk/2025-supplement-trends-key-insights/)
- [Social media trends you NEED in December 2025](https://favoured.co.uk/social-media-trends-you-need-in-december-2025/)

## About

- [About Favoured](https://favoured.co.uk/about-us/): employee-owned agency, how we work and who is on the team.
- [Our work](https://favoured.co.uk/work/): case studies across ecommerce, apps, hospitality and startups.
- [Services](https://favoured.co.uk/services/): the full list of what we do.
- [Contact](https://favoured.co.uk/contact/): fully remote, UK-wide. hello@favoured.co.uk