You should be spending more time thinking about longtail keywords and less about vanity terms

Vanity keywords are keywords that are often too broad or represent an entire industry and are therefore difficult to rank for. You can push a lot of effort into trying to secure these keywords and phrases but ultimately it can derail your overarching strategy. By all means, if you have the resources, run the efforts alongside a wider strategy… go nuts. If you don’t have endless time and resource, you should consider long-tail keywords.

Why reviews are important and how to rack them up

Reviews are one of the best ways to build reputation, trust and gain a true understanding of how customers perceive your brand. Not only do reviews offer an insight into your brand from a customer perspective, but they can also boost your SEO capability and improve your chances of succeeding in an online marketplace.

Growth hacking for beginners: 10 tips to take your mobile app startup to new heights

When you’re up against millions of other apps in the app or play store, you need to know how to successfully launch and grow your mobile app, even when you’re strapped for a budget.

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