Mastering A/B Testing in Mobile App Marketing: Strategies for Success

In the dynamic realm of mobile app marketing, A/B testing emerges as a pivotal technique for enhancing user engagement and conversion rates. This method, also known as split testing, involves comparing two versions of a webpage or app feature to determine which one performs better. The impact of effective A/B testing is substantial. According to […]


TikTok has emerged not just as a platform but as a cultural powerhouse, redefining entertainment, creativity, and information. According to Datareportal’s “Digital 2023” report, TikTok boasts over a billion active users. It is not just a playground for Gen Z but breaks generational boundaries with a huge Millennial presence.  The platform’s impact is evident not […]

Favoured Nominated for the UK TikTok Ad Awards

We’re excited to announce that our latest TikTok campaign has been shortlisted for the UK TikTok Ad Awards! This is not just a nomination; it’s a celebration of the incredible fusion of creativity and data-driven performance that our agency brings to the table. The Power of Combining Creative and Science Our co-founder, George, hit the […]

How Brands Can Conquer TikTok this Summer

TikTok currently has over 3 billion downloads worldwide as of 2023 making it the 5th app to accomplish this. 1.05 billion of these users are monthly active users. In the UK alone the average user spends 90 minutes a day on the app (that’s literally the average length of a movie, so you could imagine […]

Mastering Email A/B Testing for Mobile Apps: The Ultimate Guide

Introduction Welcome to the world of email A/B testing for mobile apps! Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through the essentials of A/B testing your email campaigns to achieve maximum success for your […]

Unlocking Success with Paid User Acquisition: Proven Targeting Tactics for App Campaigns You Can’t Miss

Introduction: Welcome to another fantastic post from Favoured, your go-to data-driven full-funnel marketing agency! We’re here to share our expertise on how to combine cutting-edge performance techniques with the best creative production to drive real results. Today, we’ll explore some paid user acquisition targeting tactics that genuinely work for app campaigns. Get ready to take […]

Favoured Gained Game-Changer Status on Clutch

Here at Favoured, we only deliver the best for our clients. Founded by a former Apple marketing lead, our team is filled with the most passionate and committed talents ready to help you reach your goals. We think long-term while also working to solve any short-term hurdles, and that’s what gives us the edge. Since […]


TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in […]

How to go TikTok viral in March 2023

March means only one thing. Spring! and what better way to spread the joy than through making a TikTok? TikTok’s ever-growing popularity has made it one of the most influential social media platforms, and it’s crucial to leverage its potential during throughout the course of the year! “TikTok makes me fall in love with strangers […]

What it takes to go VIRAL on TikTok in 2023

2022 was a great year for TikTok. On average users spent more than 1.5 hours per day using the app! In Q2 of 2022, TikTok surpassed 1 billion monthly active users and overall has had 3.5 billion installations! It’s no doubt that we’ll see these numbers expand throughout 2023. With that said, TikTok is expected […]


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