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Brand Study

Gen Z want better from your brand

The world is rapidly changing. In between heightened awareness of financial disparity and increased efforts to tackle prejudices, there’s also the matter of climate change causing severe environmental damage. It’s no wonder that Gen Z is stepping up to the plate.

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Branding

Harnessing the power of brand image

Brand image is how your audience perceives your company. Although you can influence this through various activities and positioning, you cannot control this. Ultimately, brand image is a customer’s feelings towards your brand.

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Digital Marketing

Why reviews are important and how to rack them up

Reviews are one of the best ways to build reputation, trust and gain a true understanding of how customers perceive your brand. Not only do reviews offer an insight into your brand from a customer perspective, but they can also boost your SEO capability and improve your chances of succeeding in an online marketplace.

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Digital Marketing

Improving online experiences through accessibility

Most of us take for granted the ease of use when it comes to browsing the web. For many of us, we don’t have to make amendments to the way we find information and navigate websites, but for the 1billion+ people worldwide living with some form of disability, access to information isn’t always so straight forward.

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