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Brand

What can you take away from the Android rebranding?

Google recently unveiled the rebrand of Android. This includes everything from an updated wordmark, modernised colours and even a new and improved logo (known locally as Bugdroid). The overarching theme appears to be a focus on delivering a more premium and grown-up approach to the brand, alongside improving accessibility to meet the needs of a much wider customer base.

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Brand

Can guerilla marketing work with a small budget?

Guerilla marketing is a strategic approach which uses unconventional and unexpected interactions to boost the awareness of a brand, product or service. This is a publicity activity which has become increasingly popular in recent times due to increased capabilities and skills. The term was popularised by Jay Conrad Levinson’s 1984 book; Guerrilla Marketing.

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Branding

What does your content say about your brand?

The way that you portray your brand is not only conveyed through your website layout, your logo or the style of the illustrations of images on your site. Your content construction can say a whole lot about you and if the copy on your blog or information pages doesn’t align with your brand ethos or objectives, it can be confusing for potential customers.

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