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Social Media

The SME guide to social media channels

There are tonnes of social media platforms available for you to use, with the key players being Twitter, Snapchat, Facebook, Instagram, and LinkedIn. There are plenty of other less-well-known platforms, but we’re going to focus on how to use the core five to boost the visibility of your SME online.

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Digital Marketing

Getting to grips with creating Facebook ads

Using Facebook ads allows you to run advertisements in users news feeds, in the margins or within the app, to target users in a native location and situation. With margin ads classed at the more ‘traditional’ of the options, they are considered cost efficient but less likely to see engagement levels similar to news feed ads due to the more native nature of the latter.

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Digital Marketing

Why are Facebook ads right for your business?

With more than 2.32 billion active monthly users, Facebook offers a prime platform for businesses to create bespoke ads and ensure they reach the right people at the right time. The capability to tailor your ad preferences to particular people offers you the opportunity to make your business visible to users in a place where they already hang-out online.

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Copywriting

How can long-form content optimise your sales conversions?

You could be forgiven for thinking that long-form is less favoured in 2019, what with audiences demonstrating lower attention spans and video taking over as the preferred method of media consumption. But, in fact, long-form has become more popular for driving sales conversions and business leads.

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Brand Study

What makes a great brand?

Great brands are not always the biggest or successful or even the most profitable. A great brand is often a combination of several elements, including; how it makes consumers feel, it’s values, mission and vision, trust associated with it, what it inspires in people, how aligned it is with society, how it communicates with the world, it’s position in the market in comparison to competitors, uniqueness and consistency.

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